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Marketing
Yellow
Wasp is a premium brand of plum brandy, prepared and
aged according to traditional distilling recipes passed
from father to son in "master distiller" families
of Southeastern Europe over hundreds of years. Plum
brandy is a potent, clear liquor, best enjoyed chilled
as an aperitif, or accompanied by light, salty snacks.
It also mixes well with ginger-ale and orange juice,
fitting well into the growing popularity of mixed
drinks in social occasions. Traditionally, it is served
straight-up in long-neck miniature carafes that enhances
and preserves the aroma of Yellow Wasp after the drink
is poured. The carafes also lend a certain visual
and tactile distinctiveness to the drinking experience,
while offering an opportunity for on-premise differentiation.
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Zuta
Osa -The Yellow Wasp:A Drink That Bites!
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Yellow
Wasp's major points of differentiation are: unique
flavor and distinct taste sensation, higher alcoholic
content, superior heritage of distilling process,
exotic image and South Eastern European appeal, distinctive
on-premise serving carafe (supplied by Yellow Wasp).
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main product benefits include: - Yellow Wasp takes the
edge off after a long, hard day, releases stress and
allows you to leave your troubles behind - Stimulates
social interaction and promotes subtle euphoria. |
For
men and women Yellow Wasp is a new liquor providing a distinctively
different taste sensation, which can be enjoyed during all
social occasions sipped or gulped. Unlike other fad liquors,
Yellow Wasp brings centuries of distilling expertise resulting
in the purest plum brandy straight from Eastern Europe to
your discerning palate.
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